SEO CASE STUDY
Healthcare
SEO Case Study
How SEO Improvements Increased Organic Traffic, Keyword Rankings and Technical SEO Health
+15.46%
Organic Traffic Growth
5.84%
Keyword Visibility
97%
Site Health Score
SEO is not just about ranking higher on Google. It is about improving visibility, attracting the right visitors, and making sure a website is technically strong enough to support long-term growth.
In this healthcare SEO case study, I’ll share how strategic SEO improvements helped a healthcare-related website increase organic traffic, improve keyword visibility, strengthen local keyword performance, and achieve a 97% technical SEO health score.
This case study covers the website’s organic traffic growth, keyword ranking progress, technical SEO improvements, and the next steps recommended to continue improving search performance.
Quick Results
8,100 → 9,352
Organic Traffic
(Dec 2024 – Jan 2025)+15.46%
Traffic Growth
Month over Month5.84%
Keyword
Visibility97%
Site Health
ScoreTop Local Keyword
Improvement
“colonoscopy clinic near me”Reporting Period
Dec 2024 – Jan
20251. Project Overview
This SEO campaign focused on improving the organic performance of a healthcare-related website targeting gastroenterology, colonoscopy, ulcer, and digestive health search terms.
The main goal was to increase organic visibility, monitor keyword ranking movement, identify growth opportunities, and improve the website’s technical SEO health using SEO tools such as SEMrush.
2. The Challenge
The website had opportunities to improve both local and informational keyword visibility. Some branded and service-related terms were already ranking, but there was still room to strengthen non-branded keyword performance, recover declining terms, and improve technical SEO health.
The main SEO challenges included improving visibility for healthcare-related keywords, strengthening local SEO rankings, monitoring keyword movements, and fixing technical SEO issues that could affect crawlability and performance.
3. SEO Strategy Implemented
Technical SEO Optimization
Technical SEO issues were reviewed and fixed to improve crawlability, site structure, and overall website health. After the improvements, the website achieved a 97% Site Health score in SEMrush.
Keyword Ranking Monitoring
Keyword rankings were tracked across different ranking segments, including top 3, top 10, top 20, and top 100 positions. This helped identify which keywords were improving, declining, and had the strongest potential for future growth.
Local SEO Optimization
Local-intent keywords such as “colonoscopy clinic near me” and “colonoscopy near me” were monitored closely because they can attract users actively looking for nearby healthcare services.
Content Opportunity Review
Informational keywords such as “stomach ulcer symptoms,” “ulcers,” and “over the counter ulcer medicine” were reviewed as content opportunities. These keywords can help attract users researching symptoms, treatment options, and healthcare guidance.
4. Results: Organic Traffic & Overall Performance
From December 2024 to January 2025, organic traffic increased from 8,100 monthly visits to 9,352 monthly visits. This is an increase of 1,252 monthly organic visits, or approximately 15.46% month-over-month growth.
5. Keyword Ranking Improvements
| colonoscopy clinic near me | +1.41% |
| stomach ulcer symptoms | +0.15% |
| ulcers | +0.10% |
| ulcer | +0.08% |
| colonoscopy near me | +0.02% |
6. Keyword Ranking Segments
7. Keywords That Declined
| digestive disease consultants | -1.83% |
| digestive health consultants | -0.82% |
| upper endoscopy | -0.06% |
8. Technical SEO Health
A major success of this campaign was the website’s technical SEO performance. The site achieved a 97% Site Health score in SEMrush.
This indicates a strong technical foundation that helps search engines crawl, index, and understand the website efficiently.
9. Key Takeaways
- Organic traffic increased by 15.46% month over month.
- The website reached 9,352 monthly organic visits.
- Keyword visibility improved to 5.84%.
- The site achieved a 97% technical SEO health score.
- Local keywords showed positive movement.
- Declining keywords created new content and optimization opportunities.
